CHEER AMS
WEBSITE
PROJECT OVERVIEW
Founded by the students in Hanoi-Amsterdam High School in 2008, Cheer Ams is the first and, so far, the only cheerleading club among high schools in Hanoi.
We hope to bring this sport closer to everyone, especially high school students across Hanoi, where cheerleading is not yet widely popular.
UX/UI ANALYSIS
Target Audience
High school students who is currently (or about to enroll) in Hanoi-Amsterdam High School, who is looking for a club to join. Or any student who already know about the club but want to have a better understanding
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Age: 15-17
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Gender: Any gender
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Location: Hanoi, Vietnam
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Personality:
- Outgoing, seek out for a energetic community
- Athletic, sport lovers
- Want to step out of their comfort zone
- Like/want to learn Cheerleading
Goals
The goal of the UI for the “Ams’ Got Talent” page is to clearly showcase Cheer Ams’ participation and achievements in the event while reflecting the energy and spirit of cheerleading. The interface should immediately communicate excitement, performance highlights, and the club’s history in the competition through strong visuals and structured content. It should also make it easy for both new visitors and current students to understand the significance of the event and explore related sections of the website.
Solutions
To achieve this, the UI should use a bold hero section with a clear title and short introduction, followed by organized visual galleries for each season. Images should be displayed in clean grids or carousels with brief captions to add context. A simple and consistent navigation bar ensures smooth browsing across pages, while balanced spacing, readable typography, and a clear footer with contact information help maintain a professional yet youthful and dynamic feel aligned with the Cheer Ams brand.
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UI DESIGN
Colors
Typography
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Montserrat/bold
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Montserrat/regular
Playfair Display/regular
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Playfair Display/bold