RESIPE MOBILE APP
PROJECT OVERVIEW
Resipe is my personal project, to create a social media application for cooking content. It is an application that allows users to post food recipes, and each post will act like an interactive digital note for people to use and successfully make a dish. This app might help people save time and effort in cooking, especially for people who work late or just do not want to spend too much time on food. Anyone can share any kind of recipe they want, and they can freely explore and choose in their preference.
Many people struggle with cooking after long workdays or lack confidence in preparing meals. Some others just have a love for this activity, they have experience with high quality dishes, want to challenge themselves and want to share those with the world. Existing recipe platforms often function as static recipe libraries. Resipe aims to transform recipes into interactive digital cooking notes that support real-time preparation, personalization, and social sharing.
DESIGN BRIEF PROPOSAL
Project's Name
Resipe – A Social Cooking Companion
Resipe combines “recipe” and “rescue,” representing the idea of saving time, reducing cooking stress, and helping users confidently prepare meals.
Brand & Project's Background
Resipe is a proposed mobile social media platform focused on cooking content. The idea emerges from the growing reliance on mobile apps for everyday problem-solving and the increasing demand for fast, convenient meal preparation among busy users.
Many people struggle with cooking after long workdays or lack confidence in preparing meals. Some others just have a love for this activity, they have experience with high quality dishes, want to challenge themselves and want to share those with the world. Existing recipe platforms often function as static recipe libraries. Resipe aims to transform recipes into interactive digital cooking notes that support real-time preparation, personalization, and social sharing.
Project Objectives
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Helps users’ cooking process easier, faster and more efficiently
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Reduces decision fatigue around meals
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Supports both beginners and passionate cooks
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Turns recipes into interactive, usable tools
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Encourages community sharing and creativity
Competitive Landscapes
Existing platforms include:
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TikTok food creators
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YouTube cooking channels
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Pinterest recipes
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Current recipe apps (Cookpad, Samsung food, Kitchen Stories,...)
Most competitors focus on content consumption, not interactive cooking support. Recipes are often passive instructions rather than actionable tools.
Resipe differentiates itself by:
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Interactive recipe posts
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Grocery checklist features
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Editable personal notes
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Social sharing combined with usability
Key Message
Cooking should feel accessible, personal, and stress-free.
Resipe transforms recipes into interactive companions that guide users through the cooking process while encouraging creativity and social sharing.
Key Consumer Benefit
Users save time, reduce effort, and gain confidence in cooking by using interactive recipe tools that adapt to their needs.
Resipe is not just inspiration — it’s execution support.
Attitude
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Friendly
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Supportive
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Encouraging
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Creative
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Practical
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Community-driven
Tone: helpful, modern, approachable.
Call To Action
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Encourage users to:
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Discover new recipes
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Save and customize dishes
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Share their cooking
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Build a personal recipe collection
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Join a creative cooking community
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“Join the Resipe community to simplify your cooking and share your culinary passion today”
Distribution
Primary platform: Mobile application (iOS + Android)
Future expansion:
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Social media integration
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Creator partnerships
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Food influencer collaborations
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Community challenges
Marketing approach:
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Short cooking clips
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User-generated recipe highlights
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Social sharing features
USER EXPRIENCE RESEARCH
Target Audience
Primary
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Age: 12 - 34 (teenagers - millennials)
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Occupation: Busy workers, Students, Chefs
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Location: Everywhere
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Behaviors: cook at home regularly, seek convenience and time-saving solutions, use a lot of activities on mobile phone
Secondary:
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Age: 24 - 54
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Occupation: Workers, Chefs
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Location: Everywhere
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Behaviors: Cooking enthusiasts, enjoy experimenting, want to document and share personal recipes
Psychographics:
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Value efficiency
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Enjoy creative self-expression
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Interested in food culture
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Prefer mobile-first solutions
User Personas
User Scenarios
Storyboard
These users value time efficiency, clear guidance, and the ability to personalize their cooking experience. To meet their needs, the app must function as an interactive cooking assistant rather than a passive recipe library, providing step-by-step instructions, grocery checklists, personal note features, and fast search tools that reduce effort while cooking. The interface should avoid cluttered layouts, dense text, and hidden navigation, since users often interact with the app while multitasking and need quick visual clarity. Observations suggest that users engage with the app in short glances during active cooking, meaning large touch targets, readable typography, and simple workflows are essential to minimize friction and support confident task completion.
Sketch Prototype
Wireframe
Style Guide
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